MitchelCauble

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Olaplex shampoo Olaplex has become a go-to for many colorists as a means of keeping a client's hair in optimum condition during a chemical treatment, which is inevitably destructive. "Sometimes — most of the time when we do crazy colors — the integrity of a client's hair is already badly damaged," says Yoshico-Alexis Ogawa, colorist at Pierre Michel Salon in New York City. "Olaplex not only protects the hair from the process to get a desired color, but it also prevents further damage, makes the hair strong, healthier, shinier, and also helps mend some of the previous damage."